Metropolitan Architecture Studio
Strategy, Identity, Web design
For an architecture firm who prides themselves just as much on their customer's satisfaction as they do their work, creating a sophisticated and friendly brand best communicated their mission and purpose. The brand is established enough to provide the client with peace of mind that their project is being handled with the best people.
Consistent application of the identity helps develop brand recognition and continuity. The brand guidelines that were created should be used to help ensure the brand is executed and represented in the correct way.
Repositioning the firm was crucial in the rebranding process. Developed was a new brand image, tone of voice, visual identity and their most important promise to clients. The most important promsise is the core of what the firm stands for, and served as the base for many design decisions.
The website was designed to best showcase the firm's work in a clear and efficient manner, while still maintaining the brand essence established.