Samsung Visual Identity
I worked with Samsung's visual identity aiding in their North American summer campaign for the Samsung Galaxy S8.
Agency: Turner Duckworth
Creative Director: Andy Barron
Production: Mike Scelza
Graphic Design Intern: Sam Bumbalo
Galaxy S8 Summer Campaign Key Visuals
Samsung released a series of both print and digital summer advertisements promoting the Galaxy S8's features. My role on the team was to find imagery matching the story of the headlines and with Samsung's tone of voice. I also positioned the imagery and typography in a visually appealing way. I found the final chosen images for the four of the eight Key Visuals of the campaign.
837 Store Summer Takeover
Extending the Summer campaign, Samsung asked Turned Duckworth to transform their NYC flagship store and office into a "staycation". My role on the project was to design the building wrap, and work closely with the production team to figure how to transform the facade into a billboard given the abstract and unique structure of the building.